Lead On, Champions
The University of Oklahoma is home to a legacy of athletic dominance that has created a national reputation for our teams. The intersection of sport and education have created life-altering experiences for all who proudly call themselves Sooners. Iconic coaches and student-athletes who’ve excelled in their sport have woven their legacies into the fabric of what we refer to as ‘Sooner Magic.’ Oftentimes, we attribute this to the accomplishments that defied the odds, but it is also the lives changed through sport for nearly 600 student-athletes each year.
Our move to the SEC positions the university for sustained success at an elite level that will reap extraordinary opportunities: attracting top student-athletes from across the country, providing world-class fan experiences and presenting a larger platform to tell the OU story around the nation. In the short term, it presents real challenges to compete immediately for championships.
OU’s Lead On campaign has a goal of $2 billion that will impact every area and campus of the university. This is the most ambitious plan in OU Athletics’ history with a focus on world-class facilities and resources to provide a transformative student-athlete experience. Every component of the campaign is strategically aligned to enhance our student-athletes’ wellbeing and to prepare for a new frontier.
Message from Joe Castiglione