Lead On, Champions
The University of Oklahoma is home to a legacy of athletic dominance that has created a national reputation for our teams. The intersection of sport and education have created life-altering experiences for all who proudly call themselves Sooners. Iconic coaches and student-athletes who’ve excelled in their sport have woven their legacies into the fabric of what we refer to as ‘Sooner Magic.’ Oftentimes, we attribute this to the accomplishments that defied the odds, but it is also the lives changed through sport for nearly 600 student-athletes each year.

Our move to the SEC positions the university for sustained success at an elite level that will reap extraordinary opportunities: attracting top student-athletes from across the country, providing world-class fan experiences and presenting a larger platform to tell the OU story around the nation. In the short term, it presents real challenges to compete immediately for championships.

OU’s Lead On campaign has a goal of $2 billion that will impact every area and campus of the university. This is the most ambitious plan in OU Athletics’ history with a focus on world-class facilities and resources to provide a transformative student-athlete experience. Every component of the campaign is strategically aligned to enhance our student-athletes’ wellbeing and to prepare for a new frontier. 
Join us as we Lead On
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Building World-Class Facilities 
Transforming our aging facilities is crucial for our ability to recruit the best and brightest student-athletes while delivering the finest fan experience in the country.  

Providing a Transformative Student-Athlete Experience 
Being a Sooner changes the trajectory of one’s professional and personal journey – it’s an experience that makes you a Sooner for Life. As an advocate for holistic care that goes far beyond competition – Oklahoma has been a leader in student-athlete wellbeing with significant investments each year above and beyond traditional scholarship support.  

Lead On for Education. Lead On for Opportunity. Lead On for Champions.
More than a century of athletic excellence at OU continues today because of generous support from donors like you. As the university prepares to enter a new era of Sooner athletics, your investment in the Lead On campaign will transcend what is known today and serve as a constant reminder of what can be accomplished at Oklahoma.  

Our greatest strength lies not only from what we believe is possible, but it is what we set out to achieve – together.